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Jason Kelly

Jason Kelly

Author of The Neatest Little Guide to Stock Market Investing

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Lauren Young

Journalist and department editor at BusinessWeek

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Stephen Gandel

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Less-Stress Investments

Less-Stress Investments

It’s important to note that stocks are not short-term investments. Unless you’re a day trader, the point of stocks is for the long haul. This is because stocks, over the short-term, lose money and they’re prone to high losses, some reaching 20% or more. So why invest? Because over the long haul, you earn higher rates of return and the losses are washed out. But only if you don’t pick up and run at the first sign of trouble.

There are some things to consider when moving your stocks around, particularly in this bearish market.

1.) Look for a stock in the top of the market of its sector.
2.) Look for a sustained history of growth.
3.) Look for a clear competitive advantage.
4.) Experienced management.

Believe it or not, there are some stocks that meet these criteria—like Proctor & Gamble, Johnson & Johnson, and Kimberly Clark. Each of these companies has a CEO with five plus years in their position and strong leadership capabilities. As always, consult your investment advisor before making a decision, but see if these companies may suit your portfolio needs.

What stocks do you currently have that seem to fit these considerations or did you take your money out and run? Are you uncomfortable with the current market conditions? [Fool.com]

Posted: 7/21/08