Applications Killed the Networking Star

The whole concept of social networking has been in the news quite a bit lately, particularly Facebook. So you may have missed that there's a new site rising in the ranks behind the uber-site and rival Myspace. The new site is called
MyYearbook.com, and it works almost like any other site except that the only content on the page is added by the user. No outside developers and no tiny advertising applications.

Sound too good to be true. It probably is—let's all check back in six months when the reality of buiding and selling an online property kicks in. Plus, we just hit the homepage for MyYearbook and were confronted with Kung Fu Panda! No 'tiny' advertising apps, indeed. Meantime, here's the what's what. The creator decided that her high school yearbook sucked and that given the day and age we live in, why should anyone pay for yearbooks anymore? So, the idea to take her yearbook online and add the people that she wanted took off. The sight began with her high school. began including more and added colleges and workplaces to the list as well.

While more people overall swarm to Myspace (ok, maybe trickle) and Facebook, a study shows that those using MyYearbook spent more time on-site than any of the others. They may not have the market share yet, but their day is coming.

What do you think of a new site competing with the big two? Would you sign up for MyYearbook? Any users out there want to weigh in? [USA Today]