Facebook Is Watching You

If you've ever used Facebook, you know how very square they are—that is, everything neatly fits into a perfect little box. But you also know they're making some changes. Aside from the new look (which they won't say much about), Facebook is looking into new advertisement possibilities that could change the way you use the social utility altogether.

COO Sheryl Sandberg says that demand fulfillment through brand recognition was something they'd be focusing on this year. Loosely translated, that means they want to hand deliver you and your money to prime advertisers by bombarding you with products cleverly disguised in applications. For example, a Ben and Jerry promotion prompted 500,000 Facebook users to give each other free ice cream cones within 11 hours of the
promotion launch. The results were very good for Ben and Jerry, very good indeed. The popular ice cream moguls had millions of hits on their web page as people searched for locations and blogged about their favorite flavors.

So, with this new look we can expect to be hit up by name brands based on our profiling preferences. Hmmm.....viral marketing at it's best?
How does it make you feel to be marketed to in this way? Do you even notice?[Forbes]